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Create a high intent leads segment in HubSpot

Create a segment for high intent leads in HubSpot by defining filters based on criteria like intent signals, ensuring effective targeting of your communication efforts.

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·11 steps·106 views·Published

Create a segment for high intent leads in HubSpot by defining filters based on criteria like intent signals, ensuring effective targeting of your communication efforts.

Step-by-step Guide11 steps
  1. Click the CRM icon

    Clicking the CRM icon will navigate you to the Customer Relationship Management section, where you can view and manage your contacts, tasks, and activities.

    Click the CRM icon
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  2. Click the Segments (Lists) option

    Selecting 'Segments (Lists)' will display a list of segmented contacts in your CRM, allowing you to manage and organize your communication efforts effectively.

    Click the Segments (Lists) option
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  3. Click the Create segment button

    This action opens the segment creation interface, allowing you to group your CRM data and website visitors by various criteria such as industry, size, location, or other customizable parameters.

    Click the Create segment button
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  4. Click the Next button

    By clicking the 'Next' button, you proceed to the next step in creating your contact segment, where you can further define the specific filters and criteria for your segment.

    Click the Next button
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  5. Click here to edit name

    Clicking this field allows you to add a name for the list.

    Click here to edit name
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  6. Type 'High Intent Leads' in Segment Name

    Enter 'High Intent Leads' in the 'Name your new segment' field to label your segment appropriately. This will help in identifying the segment for future use and when applying filters.

    Type 'High Intent Leads' in Segment Name
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  7. Click the Add Filter button

    This action allows you to introduce criteria for your segment, enabling more specific filtering of the leads displayed in your High Intent Leads section.

    Click the Add Filter button
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  8. Click the Intent Signals active option

    Selecting 'Intent Signals active' will apply this filter to your segment, helping you refine the data based on user intent signals.

    Click the Intent Signals active option
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  9. Click True or False option

    Selecting 'True' or 'False' allows you to specify the condition for the filter regarding 'Intent Signals active' in your segment.

    Click True or False option
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  10. Click the Next button

    Proceed to the next step in your segmentation process, which will allow you to refine the filters you've applied to your High Intent Leads.

    Click the Next button
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  11. Click the Save and process segment button

    This action will save the current segment settings and initiate the processing of the selected contacts based on the chosen criteria. Once completed, you will receive confirmation of the segment creation.

    Click the Save and process segment button
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